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Search results for “Google Hotel Ads”
Nine technology trends shaping tomorrow’s travel industry
07/28/2017
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9:12:08 AM
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Sabre Corporation has released its latest technology forecast, Sabre Labs’ 2017 Radar Report. The report evaluates an outsized impact of nine key technologies like artificial intelligence, neural interfaces and quantum computing on the travel landscape.
Google’s online travel adventure upsets its biggest advertisers
11/24/2016
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6:04:44 PM
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Despite more than $15 billion in annual revenue and hefty profits, online travel agents like Priceline and Expedia Inc. are increasingly wary of Google encroaching on their turf. That's lifting tension with a sector that's one of Google's biggest advertisers.
Google says US hotel-related searches are up 25%
11/18/2016
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3:37:07 PM
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Google has seen hotel-related searches increase by about 25%, when comparing July 2016 versus July 2015 data.It has refreshed its Hotel Ads website to let hotel managers filter by their preferred language and pricing model.
Ctrip takes a big step in pursuit of going global
11/27/2016
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9:50:20 AM
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Drifting away from intense competition in the domestic OTA market, Ctrip seems to have come a long way in a span of 18 months. The decision to acquire Skyscanner means Ctrip isn’t just a single market player anymore.
Complete guide to online marketing for independent hotels II
11/05/2016
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9:15:47 AM
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SEM drives high ROI through brand protection, hotels can take advantage of remarketing to drive conversion.
Google adds airfare forecasts and loyalty marketing
10/18/2016
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8:20:44 PM
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Google has begun to add airfare predictions to its metasearch tool. It has also begun to prominently encourage consumers to sign up for hotel loyalty programs for access to special rates or benefits.
Time for foreign meta-search engines to go beyond strong “product”
09/13/2016
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10:37:50 AM
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Localisation of product and team isn’t seemingly enough for any foreign meta-search engine due to the sheer scale of intermediaries that are already established in China.
Meta-search in China — as astute as it gets
08/30/2016
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5:58:08 PM
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From pure traffic generation to moving into areas of facilitated bookings, meta-search has come a long way. And China seems to have predicted well and led the way.
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